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AllTopicsToday > Blog > Gaming > Take-Two CEO Addresses Rising Console Costs Ahead of GTA 6 Release Date
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Gaming

Take-Two CEO Addresses Rising Console Costs Ahead of GTA 6 Release Date

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Last updated: May 23, 2026 1:59 pm
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Published: May 23, 2026
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Costs for console video games have skyrocketed in latest months. Sony elevated the worth of its PS5 {hardware} in April, so the brand new PS5 begins at $600 and the PS5 Professional prices $900. Not too long ago, Sony elevated the worth of PlayStation Plus, which is required for on-line gaming. Microsoft additionally lowered the worth of Xbox Recreation Go, however elevated the worth of Xbox Sequence X and S.

GTA 6 is probably essentially the most anticipated online game of all time and is anticipated to interrupt gross sales data. Nevertheless, it’ll even be launched completely on PS5 and Xbox Sequence X and S. There shall be no PC model at launch. This implies you will want the newest console to play, and many individuals shall be shopping for their first console this November simply to play GTA 6.

However might the excessive costs of PlayStation and Xbox in 2026 flip off potential new console players? May the elevated price of entry additionally restrict GTA 6’s probabilities of success? That is what I informed Strauss Zelnick, boss of Rockstar’s mother or father firm Take-Two, forward of the corporate’s newest monetary outcomes. He dismissed this concept, mentioning that there’s a “construct it and they’ll come” perspective amongst customers, even in powerful financial instances. However amidst his bullishness, Zelnick expressed an acknowledgment that buyers are feeling monetary stress.

“In actual greenback phrases, the price of front-line video video games has decreased considerably over the previous 30 years,” Zelnick says. “Even in a local weather of inflation, costs on the entrance traces have not gone up very a lot. However from our perspective on this house, what we are able to do to make a distinction is at all times present an expertise that is a lot better than the worth individuals pay, and that persons are excited to purchase our titles. Our job is to make the perfect leisure on the planet, and that is true throughout the board.”

“Should you give individuals what they need within the leisure trade, they may need it. However I’m delicate to the truth that so many individuals are going through monetary hardship.”

When listed firms make monetary forecasts, they listing the assumptions which might be factored into the calculations. This fiscal 12 months is anticipated to interrupt every kind of income data for Take-Two, and that may be anticipated contemplating the discharge of GTA 6. However inside that’s the assumption that the console’s put in base will proceed to develop. Which means individuals will hold shopping for PS5 and Xbox Sequence X and S.

GTA 6 Vice Metropolis Screenshots

Is it pure? Final quarter, Sony bought simply 1.5 million PS5 consoles, down 46% 12 months over 12 months. Microsoft does not report console gross sales, but it surely lately introduced that Xbox {hardware} gross sales plummeted 33% 12 months over 12 months. And what concerning the put in base for which GTA 6 shall be launched? As of the tip of March 2026, over 93 million PS5 items have been bought. Once more, Microsoft hasn’t reported gross sales numbers for the Xbox Sequence X and S, however we do know that the consoles are far behind the PS5. Zelnick stated in an interview that the console’s put in base has but to succeed in 150 million individuals, and it has been nearly six years because the technology started.

Now, with GTA 6 simply six months away, how does Zelnick really feel concerning the present state of the console’s put in base and Take-Two’s assumption that it’ll develop?

“We really feel like our put in base is OK proper now,” Zelnick stated. “Clearly, we imagine that our put in base will develop between now and the launch of GTA 6, however that is partially associated to the vacation season and regular progress, and console gross sales additionally happen round that point. We additionally imagine that GTA 6 will drive some progress.”

GTA 6 launch date right here is essential. It’s November 19, 2026. This is only one week earlier than this 12 months’s Black Friday gross sales occasion, which falls on November twenty seventh. Will the PS5 and Xbox Sequence X and S get first rate reductions throughout this sale? Given rising manufacturing and distribution prices and reminiscence shortages because of the AI ​​increase, do Sony and Microsoft have sufficient console stock to reap the benefits of the elevated curiosity?

There are lots of elements at play, however I can not assist however really feel that the discharge of GTA 6 is likely one of the largest moments of this console technology, maybe even an important. And we’re not even speaking concerning the worth of GTA 6 itself. Zelnick talks about offering worth for cash, and he usually factors out, as he did to me this week, that the price of console video games hasn’t gone up that a lot while you think about inflation. Does this point out that GTA 6 will price greater than $70? Some analysts assume it’ll price $80, others much more.

Strauss Zelnick’s interview gives extra info, together with confirming GTA 6’s launch date, dispelling issues about delays, and his ideas on advertising for GTA 6, which is scheduled to start with pre-orders this summer season.

Wesley is IGN’s Director of Information. Discover me on Twitter @wyp100. Wesley could be reached at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.

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