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AllTopicsToday > Blog > Entertainment > How Michael Ovitz Turned Armani Into Hollywood’s Power Uniform
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Entertainment

How Michael Ovitz Turned Armani Into Hollywood’s Power Uniform

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Last updated: September 5, 2025 11:04 pm
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Published: September 5, 2025
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Michael Obitz says that just one impediment has prevented him from turning into a really shut buddy of legendary Italian designer Giorgio Armani, who handed away at his house in Milan on Thursday. “I could not simply name and name, however I really feel like I’ve come to know him. He was a terrific designer and even larger individual.”

As one of many well-known Uber-Brokers executives who left William Morris in 1975 and based the CAA, Ovitz says he had a casual understanding from day one along with his new company. “We did not create guidelines, however we advised each the women and men in our workplace that we needed to step up. The lads’s fits and ties needed to costume accordingly,” Obitz advised the Hollywood Reporter. “Once I began out within the company enterprise, some individuals wore fits, and for a lot of it turned informal, denims or corduroy coats, however this wasn’t very business-like.”

By likelihood, Armani based a label based mostly in Milan in the identical 12 months. By the point he opened the Beverly Hills Boutique over a decade later, the designer identified for his disassembled fits and beautiful manufacturing was already a favourite amongst excessive wattage brokers who have been celebrated as Hollywood energy gamers. And often he did it in an Armani swimsuit.

“However I’ve to say, that is not that I felt highly effective in one among Giorgio’s fits. It is a fantasy,” Obitz factors out. “They have been lovely fits, however the secret is that they have been snug as a result of they’d this free match, and that was novel in the meanwhile. Consolation was vital once I needed to put on a swimsuit from eight within the morning, from dinner to getting house after 10pm.”

Quickly, the Armani swimsuit not solely symbolized the Hollywood energy look, but in addition turned a de facto uniform within the CAA. “We despatched all of the executives to Beverly Hills. [Armani] It was the outside we needed, so we purchase it,” says Obitz. “We gave the shop quite a lot of enterprise. We did not lose something by doing that. They did very nicely with us, they usually have been clever to take action.”

Armani attracted consideration for his American Gigolo, Obitz, and Richard Gigolo’s designs within the Eighties, which he says was a movie that drove designers into the stratospheric seven years later. “We packaged a movie referred to as The Untouchables. All our purchasers have been there. They have been directed by SeanConnery, Kevin Costner, Bobby de Niro, Andy Garcia, and Brian De Palma,” recollects Ovitz. “I launched Bobby and Sean to Giorgio, who finally acquired a nod from Brian and ended up doing everybody’s wardrobe. It was a sturdy solid, and something Giorgio designed after he made it higher got here up with him throughout that point they usually have been shut.” Marilyn Vance is credited because the costume designer for untouchables, with the opening title adopted by “Giorgio Armani’s Wardrobe.”

Andy Garcia, Sean Connally, Kevin Costner and Charles Martin Smith dressed within the Untouchables Armani.

Paramount Images/Courtesy Everett Assortment

Obitz says he was impressed by his latest exploration of the closet. There he found that through the years he acquired a wealth of Armani garments he had bought as items from designers. “I discovered all these items he gave me, sweaters, shirts, fits,” he provides. “I wore one among his fits on daily basis, and that Sunday.”

On the peak of gathering labels, his Armani Taylor Drux tally totals round 35 fits, 10 blazers and 5 tuxedos. “I cherished carrying these tuxedos, not simply because it was Armani, however I additionally cherished to put on them at occasions that have been very frequent on the time,” says Obitz. “Nevertheless it was previous Hollywood and was based mostly on way more relationships than it’s now. I at all times say I acquired the tail finish of the most effective a part of the enterprise.”

Lately, Ovitz relies in New York and invests in a variety of companies, with round 200 individuals counting. He’s the proprietor of Hamasaku, a sushi restaurant on Santa Monica Boulevard, and is typically seen together with Tamara Melon, the shoe designer he has been working for since 2014. “I’ve grow to be an investor and advisor from Black Forest Lab from Germany, which creates Flux, the most effective text-to-video era you’ve got ever seen,” he says. “I confirmed it to some main administrators, and after they see it, they bounce out of their chair.”

That is one other instance of how a lot the business has modified for the reason that time when Armani’s lawsuit reigned as the last word standing image. “I keep in mind seeing Giorgio in The Untouchables set with all of the unimaginable guys from De Palma and De Niro and Connery. “You simply noticed him in that second and also you knew he was an actual deal. He was a terrific, inventive man.”

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