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AllTopicsToday > Blog > AI > White House launches direct to consumer drug site
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AI

White House launches direct to consumer drug site

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Last updated: February 6, 2026 10:41 am
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Published: February 6, 2026
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President Donald Trump made the announcement on November 6, 2025, within the Oval Workplace of the White Home in Washington.

Jonathan Ernst | Reuters

President Donald Trump introduced the launch of TrumpRx on Thursday. TrumpRx is a direct-to-consumer web site that’s key to the administration’s efforts to scale back prescription drug prices in america.

The president stated thousands and thousands of People will have the ability to get monetary savings by this platform. Nevertheless it stays to be seen whether or not all sufferers, particularly these with insurance coverage, will see extra price financial savings through the use of the positioning to buy medication than by present strategies. TrumpRx targets people who find themselves keen to forgo insurance coverage and pay money, suggesting sufferers with no or restricted protection could profit essentially the most.

“We will save some huge cash, and that is going to be excellent for well being care general,” Trump stated at a web site launch occasion Thursday night time.

Though the positioning doesn’t promote medication on to U.S. sufferers, it serves as a central hub that connects sufferers with drug corporations that supply reductions on sure merchandise on their direct-to-consumer websites and gives low cost coupons to take to the pharmacy. for instance, Eli Lilly and novo nordisk Even earlier than the value cuts President Trump touted Thursday, it was already providing its blockbuster weight problems drug at a steep low cost to sufferers who pay money.

Clicking on the platform provide for Lilly’s widespread Zepbound weight reduction injection will ship customers to the corporate’s LillyDirect platform, the place they will order the therapy and submit prescription particulars.

Screenshot of a Zepbound order on the TrumpRx web site. Preview filter supply data

In current months, Lilly, Novo and at the least 14 different drug corporations on the platform have negotiated agreements with the Trump administration to voluntarily promote sure medication at discounted costs to Medicaid sufferers. These landmark offers are a part of President Trump’s broader “most-favored-nation coverage,” which seeks to tie U.S. drug costs to the bottom costs abroad.

At launch, the positioning will solely listing medicines from the primary 5 corporations which have entered into worth agreements with the federal government. AstraZenecaLilly, EMD Serono, Novo Nordisk, pfizerin keeping with a White Home reality sheet. The administration stated different corporations’ medication might be added to the listing “within the coming months.”

The platform is the federal government’s newest effort to manage prescription drug costs within the U.S., that are on common two to a few occasions larger than different developed nations and as much as 10 occasions larger than in some nations, in keeping with public coverage suppose tank Rand Company.

However Juliet Cubansky, affiliate director of the Medicare coverage program at KFF, a well being care coverage analysis institute, stated TrumpRx “would not seem to be the one resolution” to that drawback for many People. He added that money funds might be higher for sufferers with out insurance coverage, nevertheless it’s tough to evaluate precisely how many individuals will profit from TrumpRx.

“If you will get a drug lined by insurance coverage at a comparatively reasonably priced out-of-pocket price, there is no such thing as a important benefit to utilizing the TrumpRx web site,” Cubansky stated.

He stated policyholders who buy merchandise by direct-to-consumer platforms additionally could not have their purchases counted towards their advantages, that means they will not assist meet deductibles or out-of-pocket maximums.

However Cubansky stated TrumpRx may assist broaden entry to extra reasonably priced and sure medicines, particularly these that aren’t extensively lined by insurance coverage in america, equivalent to weight problems medication. Medicare is anticipated to start masking weight-loss therapies for the primary time later this 12 months as a part of Lilly & Novo’s cope with President Trump, however many employers stay hesitant to cowl these therapies.

Nonetheless, most of the different merchandise anticipated to look on TrumpRx are already extensively lined by insurance coverage, and a few can be found as low cost generic medication from competing drug corporations.

Questions on financial savings

Questions stay about how a lot financial savings could be anticipated by buying medicines at direct-to-consumer costs.

The introduced worth reductions for sure medicines are structured as important reductions from the so-called retail recommended costs. For instance, beneath Novo Nordisk’s settlement with the administration, some doses of the corporate’s diabetes drug Ozempic might be bought on TrumpRx for $350 a month, lower than half the listing worth of about $1,000 a month.

However these listing costs are sometimes a lot larger than what personal insurers and authorities packages finally pay for the drug, with rebates, reductions and different concessions, in keeping with researchers at Georgetown’s Medicare Coverage Initiative. This implies that some payers could have already got secured costs which can be equal to or decrease than the newly introduced drug reductions beneath the cope with President Trump.

Georgetown researchers cited a research that discovered the common low cost for brand-name medication beneath Medicare Half D was about 40% of listing worth. In the meantime, the low cost fee for Medicaid is over 75%, in keeping with a research by the Congressional Finances Workplace.

Within the personal sector, “insurance coverage corporations and pharmacy profit managers negotiate decrease costs, and insurance coverage advantages are designed so that individuals profit from these worth negotiations,” KFF’s Cubansky stated.

“My guess is that for many medication, at the least most branded medication, you are more likely to get a greater cope with insurance coverage than when you had been to purchase the drug by a direct-to-consumer web site,” she stated.

Medicine on TrumpRx

To launch the positioning, the administration listed a variety of main medication obtainable at discounted costs, with an emphasis on the preferred GLP-1 merchandise.

Ozempic Injection for Diabetes by Novo Nordisk: From about $1,000 to $199 monthly WeGoBe Injection for Bariatrics by Novo Nordisk: From about $1,350 to about $199 monthly WeGoBe Capsule for Weight problems by Novo Nordisk: Beginning dose is $149 monthly Zepbound Injection for Weight problems by Eli Lilly: From $299 to $1,086 monthly low cost from greenback

The White Home additionally highlighted money cost reductions for fertility medication like EMD Serono’s Gonal F, which bought for $168.

Dozens of different medication that corporations anticipated to be listed on the platform weren’t listed as of Thursday night time. These embody main therapies from corporations equivalent to: amgen, Merck and gileadamongst others.

In an interview with CNBC at a convention in January, bristol myers squib CEO Chris Werner stated the corporate has a number of merchandise on its present direct-to-consumer platform and first provided a money low cost on the blood thinner Eliquis. The platform will finally hyperlink to TrumpRx.

Borner added that the corporate will contemplate methods to include extra merchandise into its portfolio by itself platform “the place it is smart.” He stated Bristol-Myers is “aligned with the administration” on the difficulty of the U.S. well being care system being too complicated and that a number of intermediaries may enhance prices.

“What we love about these items is; [direct-to-consumer models]”It is smart from a enterprise perspective, however can we keep away from a few of that?” Werner stated.

In the meantime, in an unique interview with CNBC final week, Eli Lilly CEO Dave Ricks stated his firm was the primary drug firm to promote an weight problems drug on to sufferers, and that TrumpRx is “extending that industry-wide” to different medicines.

“We’re all for it,” Ricks stated.

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