Netflix has set a brand new file for Christmas dwell sports activities streaming by broadcasting the most-watched NFL sport of all time on its U.S. streaming platform.
A median of 27.5 million viewers watched the Netflix dwell stream of the Minnesota Vikings vs. Detroit Lions sport, making it the most-streamed NFL sport in nation’s historical past, in line with viewership measurement agency Nielsen. Viewership peaked at greater than 30 million viewers through the broadcast, and the halftime particular, “Snoop’s Vacation Halftime Social gathering,” drew a median of 29 million viewers.
These numbers show that Netflix has formally joined the competitors relating to dwell sports activities. Final yr, the platform’s Christmas NFL video games averaged 24.3 million and 24.1 million viewers, respectively. Whereas the Cowboys-Commanders sport (common viewers of 19.9 million viewers) fell brief this yr, the Lions and Vikings greater than made up for it.
Along with home viewers, Netflix additionally aired NFL video games internationally. These had been accessible to observe around the globe, with viewers in additional than 200 international locations and territories watching at the very least one match. The Lions vs. Vikings sport averaged 30.5 million viewers worldwide.
The Midwest rivalry between the Vikings and Lions introduced in numerous viewership, however many speculated that the halftime present was additionally possible accountable for the surge in viewership. Snoop Dogg headlined the present, which additionally featured Grammy-winning nation star Laney Wilson. Martha Stewart, a family title relating to vacation cooking, additionally made an look, interesting to a totally completely different demographic.
The NFL wasn’t the one one setting main data for Netflix on Christmas Day. The streamer additionally launched the long-awaited second quantity of Stranger Issues Season 5 on the identical day, which additionally introduced in large numbers. The hit sci-fi collection was the most-watched title globally on the platform on December 25, though the corporate didn’t disclose day by day totals.
Tremendous Bowl LX can be held at Levi’s Stadium (49ers Stadium) in Santa Clara, California and can be broadcast on NBC on February 8, 2026 at 6:30 PM ET and three:30 PM PT.
established
January 16, 2007
founder
Reed Hastings and Mark Randolph
