Mike Towers has develop into one of many largest names in Latin music lately, and he is now increasing his empire into eating places. Final month, a partnership with Taco Bell was introduced. The most recent on this team-up is a brand new advert for Rooster Bacon Ranch Avenue Chalupas that includes Towers’ track “Sunblock.”
This collaboration really has private that means for Mike. As defined within the press launch, there was a day in 2015 when he was recording in Miami. He had $10 and no rides, so he and two pals walked to Taco Bell, the place a fan requested for a photograph. I used to be shocked to be acknowledged and thought it was a joke, however my pal stated, “That is an indication. You are going to make it massive.”
Now, Mike remembers, “I did not have confidence in myself at that second.” “It was a part of the method. God places you thru issues to see the way you react. Even when I did not acknowledge it but, that day was my first signal. Life has a method of sending you indicators, moments that let you know to maintain transferring ahead, dream larger and personal your path.”
Karla Patino, chief advertising officer of Taco Bell LA&C, added:
“Mike is an artist who touches individuals emotionally, creatively and culturally. His journey is daring, expressive and displays LiveMath’s ethos of authentically connecting with the communities we serve. It is a groundbreaking partnership for Taco Bell, and we’re thrilled to carry his voice, power and his world fan base to the Taco Bell household.”
Try the brand new advert above.
