Mattel is formally invoking the facility of Eternia. The toy large has introduced its first lineup of motion figures associated to the upcoming live-action movie Masters of the Universe, giving followers the clearest look but at how the long-lasting collection will likely be reborn for a brand new era. The announcement marks the start of a significant merchandising effort forward of the movie’s 2026 launch, delivering a heavy dose of nostalgia with a contemporary, cinematic edge.
Unveiled as a part of a first-look presentation, the brand new Masters of the Universe figures are designed to mirror the solid and tone of the movie, whereas honoring the daring fantasy aesthetic that made the model a cultural phenomenon within the Nineteen Eighties. The result’s a line that feels equal elements traditional toy shelf staple and premium collector’s showcase.
The heroes of Eternia take form
Main the best way is He-Man, modeled after Nicholas Galitzine’s live-action model. The determine options detailed armor, muscular sculpting, the long-lasting energy sword, and has intensive articulation designed for dynamic posing. Whether or not displayed in a heroic stance or in battle, He-Man is on the coronary heart of any assortment.
Battle Cat follows swimsuit as one of many line’s standout releases. Bigger than the usual determine, the Armored Tiger boasts a powerful sculpt, movable jaw, and detachable fight gear, making it each a show favourite and a nostalgic memento of one of many collection’ most beloved companions.
Rounding out the heroic side are Teela and Man-at-Arms. Teela is provided with a number of equipment and interchangeable elements that enable collectors to recreate motion poses and customise her look. Man-At-Arms brings his signature weapon and tactical designs, mixing sci-fi parts with the collection’ fantasy roots.
A villain made for the shelf
No Masters of the Universe lineup can be full with out its iconic villain. Mattel gives spectacular variations of Skeletor and Evil-Lynn. Skeletor stands tall along with his unmistakable cranium face, Havoc workers, and battle-ready armor, capturing the character’s menacing presence. Evil-Lyn is equally spectacular, that includes intricate costume particulars and magical equipment that mirror her position as one in every of Eternia’s most harmful forces.
Fan favorites Tri-Klops and Lure Jaw additionally be part of the primary wave, every rendered with detailed sculpts that spotlight their distinctive cybernetic designs. The inclusion of those characters reveals Mattel’s dedication to honoring deeply explored characters alongside the principle ones.
Designed for play and show
It is clear that Mattel goals to fulfill each long-time collectors and new followers. The figures function excessive articulation, premium paint functions, and packaging designed to look nearly as good unopened as they did out of the field. Pricing sensible, the figures are within the accessible collector’s vary, with normal characters positioned for vast retail attraction, and bigger releases like Battle Cat commanding premium costs.
Strategic return to Eternia
Toy launches are extra than simply product bulletins. That is a part of Mattel’s broader technique to re-establish the Masters of the Universe as a significant popular culture power forward of the movie’s launch. By debuting movie-accurate figures early, the corporate is reigniting pleasure for the collection whereas introducing a brand new visible identification rooted in epic fantasy and cinematic scale.
Combining nostalgia, trendy design, and star energy inspiration, the primary Masters of the Universe toy line in 2026 marks the return of Eternia in a giant approach. Whether or not you are a fan who grew up screaming “I’ve energy” otherwise you’re a newcomer studying about it for the primary time, that is the start of a really acquainted battle.
