The shopper owns a brand new orange iPhone 17 Professional Max smartphone within the Apple Retail Retailer in Chungin, China on September 19, 2025.
Chen Sing | Getty Pictures Information | Getty Pictures
The iPhone 17 slammed cabinets all over the world on Friday, drawing the road from Beijing to London.
However past the subject of launch, apple There’s strain to sort out questions on synthetic intelligence planning and show that they’re engaged on growing competitors.
First-time exhibited merchandise embrace the iPhone 17 Professional, iPhone 17 Professional Max, and iPhone Air, in addition to the brand new Apple Watch and AirPods fashions.
They’ve been reserved and accessible within the US from September twelfth, however international launches are particularly necessary as Apple assumes elevated competitors in abroad markets.
China competitors
A kind of markets is in China, the place clients wait hours, even in a single day to get a brand new iPhone
This morning he first lined up on the Apple flagship retailer in San Litung, Beijing, and did not wish to be recognized by his full title – he mentioned he had been queueing at 11pm on Thursday at his native 11pm for an opportunity to select up his iPhone 17 Professional Max.
He mentioned he was excited by the brand new colors and exterior design of the smartphone. This says Apple has improved warmth dissipation on the telephone.
Particularly, Liu additionally mentioned that lately he modified from Huawei to Apple, preferring the iPhone for each day use and leisure.
One other one that needed to be recognized solely by his final title, a former Xiaomi person, mentioned he was ready for him to get his newest iPhone and prefers the working system.
Liu and Yang count on many Chinese language residents to purchase their first iPhone of the 12 months attributable to new options together with bigger inside storage.
If that development is panning out, it might be welcomed by gamers like Huawei and Xiaomi, which have misplaced China’s market share.
Based on Omdia information, after years of management within the area, iPhone producers at present personal solely 10% of the Chinese language smartphone market, monitoring native gamers akin to Oppo, Huawei and Xiaomi.
Up to now, the indicators are constructive for the Chinese language iPhone 17 collection. Final Friday, JD.com, certainly one of China’s largest e-commerce platforms, surpassed the pre-order quantity for final 12 months’s iPhone 16 collection in its first minute.
At 10am native time on Friday, JD.com mentioned iPhone 7 trade-in gross sales have been 4 instances greater than final 12 months’s quarter.
Different markets
In Singapore’s a lot smaller however rich markets, the redesigned iPhone 17S additionally eagerly encountered, with lengthy strains shaped outdoors town’s apple shops.
Two younger consultants in Singapore, Iman Isa and Daniel Muhammad Nuff, lined up for hours at Apple’s outlet on the metropolis’s iconic Marina Bay Mall, to purchase a professional for the iPhone 17.
Citing recent design, longer battery life and improved cameras, they mentioned the brand new telephones present sufficient to maintain them true to the Apple ecosystem.
It was even longer on the Orchard outlet in Singapore, Orchard, Singapore, and there was one other queue for individuals who pre-ordered it.
Based mostly on pre-order instances and shopper suggestions, the preliminary international demand for the iPhone 17 collection seems largely constructive, in response to Omdia analysis supervisor Le Xuan Chiew.
The iPhone 17 base mannequin particularly exceeds expectations as its launch pricing remained the identical as its predecessor regardless of an improve in reminiscence storage.
In Singapore, clients arriving at Apple’s shops have been hoping to win a portion of the corporate’s new AirPods Professional 3, citing the product’s stay translation capabilities as a serious promoting level.
Apple Intelligence
A profitable launch of the iPhone 17 will assist reassure Apple traders after a considerably overwhelming rollout of synthetic intelligence capabilities that started late final 12 months.
Chatting with CNBC’s “Squawk Field Europe” final week, CCS Perception chief analyst Ben Wooden praised Apple’s newest product launch, however mentioned the corporate now wants to supply synthetic intelligence.
“There isn’t any doubt Apple wants to offer AI,” he mentioned. Final 12 months, the corporate mentioned it “dropped the ball” by fulfilling its huge promise that didn’t materialize.
“Apple must catch up [in AI]however now I feel they’ve sufficient runways to take care of the intervention interval. ”
-CNBC’s Eunice Yoon contributed to this report
